Posted by admin | Posted in Draper | Posted on 09-04-2011
Tags: Awards, best, Drapers, Etail, Etailer, inaugural, Radley, scoop
Radley scoop Best New Etailer at inaugural Drapers Etail Awards
LONDONÂ February 2009 – Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been working with UK luxury handbag and luggage retailer Radley and pleased to announce they have scooped the Drapers award for Best New Etailer.
 Rewarding best practice across a number of disciplines within etail, the inaugural Drapers Etail Awards have honoured Radley, the title of Best New Etailer 2009. Driving forward sales and profitability and increasing customer satisfaction and retention, Radley demonstrated to the judges the successful evolvement of www.radley.co.uk and its creative email marketing campaigns, beating off competition from other new ecommerce retailers.
Launched in October 2007, Radley’s first direct transactional eCommerce website, designed and built by leading eCommerce experts e-inbusiness, has been well received by customers and exceeded original business plans. Not only has the site expanded Radley’s multi-channel approach, but increased sales online, produced high conversion rates, strong ROI and improved brand awareness.
Radley customers have been provided with exceptional online experience through high levels of functionality and vibrant creative impact. The site offers a wide range of innovative tools and provides an engaging and compelling shopping environment, in which to browse their exciting product range. Email marketing campaigns have played a key role in customer acquisition and retention
Anera Begic, Radley eCommerce Manager said ” We are delighted with our award for Best New Etailer. The website has been transactional for just over a year so to be recognised by Drapers for our achievements is wonderful news for Radley”.
Building online brands since 1999 for a large number of high profile retail clients including: Harrods, New Look, Radley, Farrow & Ball, The Conran Shop and Dreams, e-inbusiness understands retail businesses and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients. For further information visit: www.e-inbusiness.co.uk
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For further information please contact Emma Gannon, Marketing Manager on 0845 863 0520 or email emma.gannon@e-inbusiness.co.uk
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Notes to Editors:
e-inbusiness was acquired by Welcom Software in 2007 and is now part of the Welcom Software Group which comprises e-inbusiness, Welcom Software and 2inspire.
About e?inbusiness:
Founded in 1999, multi-channel full service eCommerce agency e-inbusiness specialises in providing fully integrated, next generation eCommerce sites which combine high impact creative design with best of breed technology to build an effective online user experience.
e-inbusiness invests in strategic partnerships to provide a robust multi-channel eCommerce platform that supports Web2.0 technology. These partners include: Omniture, Mercado, PayPal, EPiServer, QAS, Google, Scene 7 & Cheetahmail.
With a passion for brand and proven expertise in online marketing, e-inbusiness designs, builds & delivers integrated eMarketing strategies that maximise online revenue opportunities and deliver measurable results. Omniture web analytics is integrated to provide detailed ROI & site performance analysis, improving business knowledge and decision making.
e?inbusiness has developed over 100 eCommerce sites with high profile clients including: Farrow & Ball, Jacques Vert Group, New Look & Radley. www.e-inbusiness.co.uk
Welcom Software provides leading edge business software solutions, both off the shelf and customised, to the financial, retail and supply chain sectors. Its clients include Hermes, Singer & Friedlander, Forrest Furnishings and Loan Store. As well as offering IT solutions, Welcom provides a full business process consultancy and planning service, employing specialist consultants from within their target sectors. www.welcom.co.uk
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About Drapers Etail Awards
The inaugural Drapers Etail awards, launched their new awards scheme, dedicated to the fastest-growing sector of the fashion retail market – etail. Drapers report on the latest fashion news and trends.
Emma Gannon
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